In conversation with Guillaume Padlewski
Guillaume has extensive experience in branded corporate videos and has worked with famous brands such as Unilever and Charlotte Tilbury. He has developed the process, produced and created engaging reactive content - including masters, teasers, cut-downs for social media, website and YouTube.
In an interesting conversation with Guillaume, he shares with the Moonworkers team, his experience so far, the tools that he has extensively used and his journey so far.
You have worked on corporate and brand videos like ‘All Things Hair’ by Unilever. Why do you choose to work on brand videos? How is it different from working as a cinematic videographer? Are brand videos built on the principles of cinematic videography?
I would say that one of the biggest differences in working on branded content is for it to fall under the same identity, an umbrella in which all of your videos are going to sit. So whether you’re going to be creating videos for social media, for their website, or for their campaigns, it will need to have the same kind of classical elements and feel to it so that anybody watching these videos can then identify the brands and immediately know and relate to it in the way that they have seen. I believe it’s very important to keep that consistency across all of their channels. Hence it is different from creating an ad hoc, independent cinematic video because creatively you need to work under those constraints and under that umbrella.
Prior to creating content for ‘All Things Hair’ by Unilever, I was working for Charlotte Tilbury, which is a luxury beauty brand. I worked with them as a lead videographer creating their content for three to four years. I felt that experience was a good stepping stone for me to then go on and lead other branded videos such as the ones that I’m doing now. Hence I think through my experience in the last five years, I’ve definitely acquired a strong skill set in the creation of branded content.
How do you generally find work?
When I was looking for work prior to my current propositions, I used two different ways. Usually I have been headhunted a couple of times, which makes it a little bit easier for me. When proactively looking for work, I would look on the typical websites, which help facilitate job seeking such as LinkedIn. I have quite a couple of few contacts that I’ve kept from university or clients that I’ve worked with that can also help probe the network for open roles and positions.
How do you generally promote yourself as a videographer?
I would tend to promote myself as someone, through my experience who has a strong understanding of creating videos under constraints of deadline and within brand parameters. I have a strong understanding of working in and leading a creative team to be able to achieve the complexities of an edit or a campaign or an artwork piece and of unifying the motion graphic designers, the 3D artists and the retouchers. It’s necessary to lead that team together, to work together, to achieve these creative videos. Also, in terms of working, I think it’s very strong to be incredibly organised and to understand the team and the environment- the way the team works to boost efficiency, by utilising your team’s skill sets and strong points.
Are there any specific mediums that you use to promote yourself as a videographer, like creating a LinkedIn profile or any other websites. Do you have your own website?
I have definitely been keeping my LinkedIn page up to date with my progress as a videographer as well as a collaborator, which is an important step in creating a pertinent video. I know a lot of people have Vimeo or show real pages. Unfortunately, I haven’t yet had the opportunity to create one of those for myself, mainly because most of my experience has been working with brands directly. I do have a comprehensive list of examples of the work that I’ve participated and led. I would definitely recommend having one of those.
According to you, which is the best professional video editing software.
As per the industry standard, the one that I’ve always used and that I’ve always seen used is Creative Cloud. I use it for its network and its niche of different applications. There is Premiere Pro which can always and should be used for after effects. There is dynamic linking there, which is very useful. For example, if you create a composition with after effects and you rotoscoping or compositing, you can then drop back all the graphics that you subsequently create within, after effects, into Premiere Pro and it’ll link dynamically. This enables changes, and hence if you then need to go back to after effects and change something, then it’ll automatically and instantly update inside of Premiere Pro making it a very comfortable environment to efficiently work in.
In terms of color grading, I’d say the industry standard is DaVinci Resolve. It is a good software, which is doing a great job at attempting to be up there with Adobe in terms of editing. But in my opinion, it isn’t quite there yet. Their editing software doesn’t benefit from a seamless integration with After effect. It only works well with the DaVinci composing program called Fusion. I personally haven’t ventured too far into it. I would definitely suggest it for color grading, but in terms of editing, I strongly recommend sticking to Adobe Premiere Pro.
For newbies, what would you suggest ‘Where can they get a good short film course in London?’
Everytime I enrolled for a course, I went to Soho editors. It was a really solid experience in terms of the quality of teaching, the professors and their overall knowledge on the subjects. I went on a grading course and an advanced after effects course with them. Both the times I was quite pleasantly surprised.
All in all, the Moonworkers team really enjoyed interviewing Guillaume and we are very happy to have on-boarded him in our community. We are the place to be, if you have such extensive valuable experience like Guillaume.